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I could look at this all day long and not get bored. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. 2023 BDG Media, Inc. All rights reserved. Nor is it the brands first attempt at breaking down barriers. ?? I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Charisma, Uniqueness, Nerve, and Talent, anyone? It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. "Their main target is to eliminate any and all moral standards. She's ready to turn the page following ex-husband's cheating. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. The Mally. For one thing, James has a considerable social media presence in a world that increasingly values social media. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? And if that means shopping COVERBOY, then hey, it's a win-win. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. See for yourself. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. Who owns Gatorade: Coke or Pepsi? All rights reserved. 2022 Galvanized Media. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. Meet CoverGirl's first-ever CoverBoy, James Charles. Real news, real hope. Sometimes the world is a beautiful place. Got ten of 'em.". It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. A weekly update on music, movies, cultural trends, and education solutions. 2023 BDG Media, Inc. All rights reserved. A religious liberty newsletter that is a must-read for people of faith. "This type of nonsense has got to be called out. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Help keep The Christian Post free for everyone by making a one-time donation today. Business, Economics, and Finance. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. Blog Home Uncategorized coverboy makeup name change. All the Weird Areas You Can Get Injectables. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. From everyday glam to eye looks that are packed with color, the social star can do it all. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. The Duchess of York casts "no judgment" toward her nephew. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. subscription yet. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . "Just fingers. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. CoverGirl is giving gender stereotypes a much-needed makeover. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." The . If you were to come up with a punchline to a joke about the Monitor, that would probably be it. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. You can renew your subscription or You may be able to find the same content in another format, or you may be able to find more information, at their web site. "I'm aware of the other drag artists with makeup lines . One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. Original reporting and incisive analysis, direct from the Guardian every morning. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! "You owe it to yourself to take the time to discover and have fun. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Hope youll give us another try and check out some other articles. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. By subscribing to this BDG newsletter, you agree to our. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. The monochromatic eye look is absolutely gorgeous. Blueball is a vibrant true blue packed with silver star-shaped glitters. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Does Coverboy cover boy? .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? So I retook my senior photos & brought my ring light with me so my highlight would be poppin. retailers. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. Your California Privacy Rights. I think thats a part of the story here, too.. The Christian Science Monitor has expired. unless you renew or "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. There's a lot of fun there, too.". I can be confident with bare skin and with a full face, he told the magazine. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. But will more men follow his lead? James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. Do whatever makes you happy." The actor describes Harry Styles as "a very kind guy.". The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. 2023 Cond Nast. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Vote for your favorite beauty products now! I've Been Single for 8 Yearsand I Blame My Makeup. continue to use the site without a "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Is Skin Cycling the Secret to Better Skin? "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. Press question mark to learn the rest of the keyboard shortcuts But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. And we can prove it.. Her hair was brighter than the red carpet. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. User Agreement and Privacy Policy and Cookie Statement and Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. ', This website uses cookies to CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. He couldnt be more excited about the news! #COVERGIRLJames! Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Who is the 17-year-old YouTuber? Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Goldie is a golden base with green undertones and holographic glitter. Get non-boring fashion and beauty news directly in your feed. "Hopefully, itll also help my beard not shine through." I purchased a glitter and a .more. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. After DragCon, COVERBOY will be available on shopcoverboy.com. And we shall see what I would look like if I suddenly sprouted blue eyelashes. coverboy makeup name change. He might not be a household name just yet, but something tells me that he will be soon. The aspiring makeup art Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Hmmm well that joke is ruined, but who cares! That just means more revenue for them.. The transformation will take your breath away. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Don't just take my word for it though. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Tea. No one, that's who. If you need help purchasing a product directly from Allure, go to our FAQ. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. How Bill Clinton, as first gentleman, could reshape role of first ladies. To make each of them even more personal, the collection also features two glossy lip toppers. This message will appear once per week And that's exactly what Roncal is bringing to the table this week. Their prices range from $10 to $18. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). James Charles Is CoverGirl's First CoverBoy. "Im happy that I put forth a line that you dont need any brushes for," says Willam. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Oh, and he just became CoverGirl's first ever CoverBoy! Latest book reviews, author interviews, and reading trends. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Companies can also win over younger audiences by making social statements. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. But never has it featured a man. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Crypto Start here with our favorite contouring palettes for highlighting and sculpting. Its basically the same thing," Willam tells Elite Daily. Your session to The Christian Select stories from the Monitor that empower and uplift. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. To say that Charles is talented would be an understatement. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says.

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